Piers Morgan often gets himself into trouble for saying what everybody else is thinking, but this time he's offended fans of the entire Beckham family.
Cruz Beckham has launched his very own Christmas single called If Everyday Was Christmas, which is for charity.
David and Victoria's son joined Capital FM to sing a verse from the track.
It is not helping the charity, it's about launching his pop career
“It’s amazing. It’s two of my favourite things, singing and Christmas, and it’s amazing to put those together and the money is going to charity,” he told the station.
Piers, however, made it crystal clear that he wasn't supporting it and laid into his famous parents for taking advantage of their son.
“I say why don’t you go to school mate because you’re not famous, your parents are famous.. stop putting these kids into the public domain while simultaneously saying privacy…,” Piers said on Good Morning Britain, as he got out a “sick bucket”.
— Good Morning Britain (@GMB) 7 December 2016
Chatting a bit later on, he added: "I don't know how he managed to release a pop single. It's sickening. Put him on a talent show if you wanna see how good he is."
Talking to X Factor finallist Matt Terry, Piers asked: "When you hear that an 11-year-old kid is going to have a song out because of who his mum and dad are does that make you mad?
"Would you say he has a great voice? He should be in school, poor kid."
Susanna Reid clearly looked a bit panicked and tried to defend Cruz by saying that he was helping make a difference by raising money for charity, but Piers retorted with: "It is not helping the charity, it's about launching his pop career.
"Wouldn't it help Cruz Beckham if he was able to compete on a level playing field. I don't think it helps propelling this young boy on to a platform because mummy and daddy are famous."
Cruz's manager Scooter Braun, who always launched Justin Bieber's career responded to Piers' nasty comments.
"He is an 11 year old kid who wanted to make a song to help other kids. One again Piers shows why he is a jackass and why his show was cancelled."
He then added: "Some people in this world make a living out of finding the worst in every situation. It means they have a career..not class. Just a career"
Piers responded with: "Stop pretending this is about charity when it's about promoting Brand Beckham & making YOU a ton of money off another young kid's back."
Scooter uploaded a quote to his twitter account shortly after which said: "A great man is hard on himself; a small man is hard on others."
Now, now boys, put those claws away!