Kate Garraway took a major swipe at her Good Morning Britain co-host Susanna Reid.
The presenter was mortified when Kate compared her outfit to her son's "messy play session".
Keeping the look classy, the pink shirt dress came to the knee and was paired with pointed black heels.
I think it looks a little bit like when my son has a messy play session.
Kate was clearly not loving the black printed pattern though!
Ben Shephard asked what Kate thought of former Strictly star Susanna's style and she didn't sugar-coat her thoughts.
She said: "I think it looks a little bit like when my son has a messy play session.
"You know what I mean, with paint?"
While there was laughter from the crew in the studio, Susanna was clearly not pleased with the comment.
Kate then tried to make amends by insulting her own outfit, which was a black and white striped dress with a risk of dazzling viewers.
She said: "And I'm just a safety crossing for a road.
"It's all about safety."
She then added: "But we are looking great."
Good save Kate... not.
This comes as Ben revealed he was fronting the show with only one hour sleep - now that's impressive!
He explained how he'd spent the previous evening at The Mirror's Pride of Sport Awards.
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He estimated that he managed to squeeze in 47 minutes of kip before his alarm went off, he also had a haircut before he came on set.
Ben said: "It was a busy hour!"
We aren't surprised!