Netflix subscribers have reacted angrily to promotional video adverts that have appeared between episodes of their favourite shows as part of a trial.
The television and movie streaming giant confirmed that it is testing adverts for its other shows, after a number of users complained over the weekend.
Replying to users on Twitter, the company said: “It may or may not be fully implemented in the future.
“Your valuable feedback is much appreciated!”
Netflix – home to shows including The Crown, Orange Is The New Black and House Of Cards – has some 125 million subscribers worldwide.
It introduced video previews across its TV and movie menu screens a couple of years ago.
Members are able to opt out of Netflix’s experimental features, including the promotional videos, by logging into their account at Netflix.com/DoNotTest.