Well, well, well… It looks like Holly Willoughby used to really like taking her kit off.
The stunning presenter, used to be a model and starred in an advert for lingerie giant Pretty Polly.
Holly was only 18 when she did the raunchy ad and she is seen posing to the camera while calling herself a ‘sex Goddess’.
Can you imagine her This Morning co-star Phillip Schofield’s face when he sees this?!
The 35-year-old beauty looked drop dead gorgeous in the advert while she grabbed her cleavage and joined a group of other models talking about the technology of bras.
Oh how she’s changed!
At the tender age of 14, Holly was spotted by talent scouts when she was at The Clothes Show Live.
She was later signed to Storm Model Management.
Holly then landed loads of jobs in Just Seventeen, More! and Mizz before hitting the big time with her Pretty Polly contract.
In the advert you can see a professor saying: “Everything you’ve always want to know about… b-b-b-b-but were afraid to ask.
“This is the story of how your bras began. We begin the test in five seconds… three… two… one.”
The scene then shoots to a brunette Holly wearing a stunning pink balcony bra and declaring: “I’m a sex Goddess!” before grabbing her boobs and saying: “Don’t squeeze them! Lift them!”
Who knew Holly has such a raunchy past!
In an interview with Mail Online in 2012, Holly spoke about her bra-baring days, but said it was not out of the question: “When I started, I did a lot of lingerie work but it was for Pretty Polly, which is a very safe brand…
“It’s been less than a year since I had my second baby so I would need some time to get in shape, but I would consider it.
“Having the time to do all these things is the real problem.”
The mum-of-three certainly has her hands full these days, but we bet there are A LOT of people that would love to see Holly’s Willough’boobies’ again…