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Mel B goes to war with Tesco after store uses her image on an advert

Fans say the store really, really, really wants a lawsuit!

Scary Spice Mel B waged war with supermarket giant Tesco this week after the store used her image on an advert.

Sharing a picture of the ad to her Instagram page, Mel urged Tesco – who recently unveiled its Christmas food range – to get in touch.

“Can the CEO OF @tescofood DAVE LEWIS PLEASE CONTACT ME URGENTLY. Thank you,” she raged.

Mel wasn’t impressed after Tesco used her image in an ad campaign (Credit: Splash News)

The ad featured a picture of Mel being used to sell the store’s new Clubcard Plus.

A speech bubble coming from the singer’s mouth made a play on the lyrics to the band’s hit Stop.

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It said: “Stop right now. You get 10% off two big shops a month for £7.99.”

A further speech bubble read: “Thank you very much.”

The wrath of Scary is about to be unleashed I think!

Mel’s fans were quick to back the singer. One said: “Guess what they want, really really want is a lawsuit.”

View this post on Instagram

Can the CEO OF @tescofood DAVE LEWIS PLEASE CONTACT ME URGENTLY. Thank you.

A post shared by Scary Spice Mel b (@officialmelb) on

“The wrath of Scary is about to be unleashed I think!” said another.

Since Mel’s post, Tesco has pulled the ad. However, the store insists it had permission to use the singer’s image.

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A spokesperson said: “Here at Tesco we are really big fans of Mel B and were excited to feature her photo in our campaign.”

They added: “We had authorisation to use this image, but we’re sorry Mel B is unhappy so we’ve stopped using it.”

Quiz where you can't cheat
Mel recently reunited with her Stop bandmates for a UK tour (Credit: Splash News)

Small-print at the bottom of the advert read: “Mel B is a patron for Women’s Aid and Tesco is making a donation to the charity.”

Back in 2007, all the Spice Girls – including Victoria Beckham, who decided against taking part in this year’s reunion tour – appeared in the Tesco Christmas ad.

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Nancy Brown
Associate Editor