Kerry Katona has posted a snap of her dramatic new hairdo ahead of her next big TV appearance.
The former Atomic Kitten, 38, showed off her straightened acid pink locks on Instagram and fans came out to praise her "sexy" and "lush" new look.
Kerry, who is set to feature on the next series of Celebs Go Dating, captioned the pic: "Pink to make the boys wink" with a cheeky winking emoji.
Her followers appeared to love her bold colour choice, with one commenting, "Love love love the pink", another chiming in, "Really suits u Kerry" and someone else replying, "you look stunning xx go girl".
"So much love for you @kerrykatona7, thank you for being the rock I aspire to be!" gushed one supportive fan.
Someone else took the opportunity to quiz Kerry on her upcoming gig, asking: "Are you dating toyboys on celebs go dating?"
Next month, Kerry will be one of a handful of famous faces looking for love on hit E4 reality show Celebs Go Dating, which will also feature Hollyoaks star Chelsee Healey, Love Island's Georgia Steel and Pete Wicks from TOWIE, among others.
Kerry has already promised not to snog anyone on the E4 show for fear of embarrassing her kids.
Pink to make the boys wink.
The singer has two with Westlife star Brian McFadden, Molly, 17, and Lilly-Sue, 15; two with Mark Croft, Heidi, 11, and Maxwell, 10; and four-year-old Dylan-Jorge with George Kay.
She told The Sun Online: "My Molly said, 'Mum, by all means do the show but if you put your tongue down anyone's throat I will never speak to you again.'
"I wouldn't do it to them. The kids have got enough stick over my past. I wouldn't do it to them - on camera.
"I didn't say I wouldn't get my [bleep] out though."
Kerry told the paper that Molly was the one who encouraged her to get on the dating scene and find a "new daddy" for her and her four siblings.
According to The Mirror, Celebs Go Dating bosses are eager to help Kerry out. They've reportedly launched a public appeal to help find Mr Right and get him on the show.
A member of the team took to Twitter to share a pic of Kerry and encourage men to step forward, writing alongside the snap: "Fancy a date with the GORGEOUS Kerry Katona? Drop me a DM or email me.."
Earlier this week, Kerry admitted she's finding life hard following the end of the 2018 panto season, sharing how low she's feeling with her 340,000 Instagram followers.
Do you reckon Kerry will nab herself a man on Celebs Go Dating? Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know what you think!