Kris Boyson, Katie Price's fiancé, has treated his Instagram followers to a topless selfie - but it appears fans can't stop looking at his bulge.
The personal trainer took a picture of himself in the bathroom this morning and looked as sculpted as ever.
Naturally, his followers loved it – though some struggled to concentrate on Kris's toned torso, as they were too busy noticing something in his jeans.
Kris, 30, shared the photo with his 68,000 followers, adding the caption: "Selfie Saturdays. Have a great weekend guys!"
And as you might expect, the complimentary messages came thick and fast.
One fan quipped: "That is a bit much for a woman of my age to cope with first thing on a Saturday morning!!! Steamed up my glasses!!"
That is a bit much for a woman of my age to cope with first thing on a Saturday morning!!! Steamed up my glasses!!
Another said: "Looking incredible – KP is one lucky lady!!!"
And a third fan wrote: "Seriously!!! Must you? Oh go on then? One more look!"
But some found their eyes drifting downwards towards the, ahem, shape in Kris's tight-fitting jeans.
"Ok you need to give your bulge its own Instagram page – it's becoming famous lol," giggled one follower.
"What is that in your pocket? Asking for a friend," smirked another.
Katie Price announced on Loose Women last week that she and Kris have got engaged.
The former model, 41 – who's technically still married to Kieran Hayler – announced that Kris had popped the question, saying: "Kris bought the ring for that finger, so there you go."
And the mum-of-five seemed thrilled to bits as she spoke of the positive things that were happening to her at the moment.
She told the panel: "I've got love in my life. The show [My Crazy Life] is going really well – it's the highest-rated show. So everything's going really well."
Got something to say about this story? Leave us a comment on our Facebook page @EntertainmentDailyFix!