The Latest Celebrity News & Showbiz Gossip
Thursday 9th April 2020

John Lewis unveils its Christmas 2019 advert and it's left fans in tears

This year's star is a fire-breathing dragon

Christmas has officially landed with the release of the John Lewis Christmas advert.

This year's effort features a fire-breathing dragon called Excitable Edgar and his best friend, a little girl called Ava.

Excitable Edgar is so enthusiastic about the festivities he ruins everything by breathing fire (Credit: John Lewis)

Set to Can't Fight This Feeling by REO Speedwagon, and re-recorded by Bastille's Dan Smith, fans are calling the two-and-a-half-minute advert adorable.

Read more: M&S's Clementine Snow Globe Gin is selling out fast – and here's why

The ad, which will air on TV for the first time this Saturday, during the ad break of X Factor: Celebrity, centres around the theme of bringing people together at Christmas through delicious food and thoughtful gifts.

It's a case of goodbye snowman when Edgar tries to offer him a carrot nose (Credit: John Lewis)

But sadly for Edgar, the excitement is just too much to bear. The enthusiastic dragon is unable to contain his excitement for the festivities, finding it increasingly hard to control his instinct to breathe fire.

Read more: Galaxy launches a Christmas cracker full of cake

He ruins the town's Christmas decorations, a snowman built by a group of kids and he accidentally melts an ice rink.

The John Lewis advert is out...Christmas has officially started!

Worried he will ruin the Christmas festivities even further, Edgar shuts himself away. But his best friend Ava dreams up the ideal way to show Edgar how much she cares about him.

Edgar's best friend Ava has the answer though (Credit: John Lewis)

She presents him with the perfect gift – a delicious Christmas pudding – which ensures he plays a unique role in the spectacular village feast, lighting up Christmas in his own special way.

Fans have quickly fallen in love with Edgar.

As well as lighting up our screens, Edgar will also be filling our shopping baskets this festive season.

Shoppers can buy a cuddly Edgar toy for £15, a story book for £9.99 and the pudding he flambés for £8.

There are also kids' pyjamas, wellington boots, Edgar slippers, cupcakes, chocolates and gingerbread biscuits.

And, if you're on Twitter, be sure to use the specially-created Edgar emoji. Snapchat fans can even give themselves a festive Edgar makeover.

Head to our Facebook page @EntertainmentDailyFix and let us know what you think of our story.