A number of Jeff Brazier fans had to do a double take after the TV presenter posted a new photo of his lookalike son.
Jeff, 40, shared a snap of 14-year-old Freddie on Instagram as he offered followers an insight into his parenting techniques.
The picture shows the teenager, whose mum is late reality star Jade Goody, sitting on a cafe windowsill reading a book.
Jeff wrote alongside it: "I really want Freddy to enjoy the simple pleasures of reading and relaxing.
"Device-less days with just a Terry Pratchett title and a crossword book to occupy leave him no choice but to lose himself in a story or exercise his mind.
"I want him to stay a child for as long as possible and to some kids, a phone and unmonitored access to social media is an unfair burden and pressure for them to carry.
"Don't feel guilty restricting access to technology but instead feel proud to protect the greatest asset they'll ever have, the mind."
In the comments, Jeff's followers were quick to praise his parenting skills, with one writing, "Love this Jeff! So very true" and another telling him, "You're a good dad, Jeff! Feel proud x."
I want him to stay a child for as long as possible.
Many others rushed to point out how much Freddie looks like his dad in the picture.
One said: "Absolutely agree. Freddie is your double!"
Another commented: "He's your double in this shot."
Someone else wrote: "So like you Here Jeff!"
A fourth said: "I thought this was a pic of Jeff at first, wow! Freddie is so like his dad."
"Thought that was you sitting there for a second," said a fifth, adding: "You're doing such an amazing job with your boys, Jeff. Jade can rest easy knowing you're raising them so well."
Earlier this week, Jeff's eldest son Bobby shared a rare family photo on social media as he celebrated his GCSE results.
The 16-year-old posted a pic on Instagram of himself and Freddie with Jeff and his wife, Kate.
Jeff wrote about Bobby's results over on his own account, where he posted a photo of his boys and told followers how "incredibly proud" he is.
He captioned the pic: "Celebrating @bobbybrazier exam results in Manchester this evening. Three A's, two B's and three C's, makes me incredibly proud, as always."
Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know what you think of this story.