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Saturday 18th January 2020

Ikea releases its first-ever Christmas ad and people prefer it to John Lewis's excitable dragon

It's a rap – literally!

Ikea has released its first-ever Christmas ad, entitled Silence The Critics, and fans are calling it "iconic".

The advert aims to encourage people to defy "home shame" when hosting guests this Christmas.

And it's backed by an original rap – sung by grime star D Double E – that's performed in the ad by a singing rabbit teapot who comes to life.

The advert opens with a family of three in their small, untidy flat (Credit: Ikea)

And, in a surprise piece of news, Ikea seems to have beaten John Lewis to become the nation's favourite Christmas ad.

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Many people have said they prefer it to the John Lewis Christmas ad, which was released today and features Excitable Edgar the dragon.

A rabbit teapot comes to life and sings an original rap that home shames them (Credit: Ikea)

The Ikea advert sets the scene with a family of three living in a small flat.

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The woman’s phone pings and it's a message from her friend, confirming that they're still on for dinner at her home tonight. Racked with home shame, she hesitates before replying, looking around at the state of the flat.

The family then transform their home with a little help from the Swedish home furnishings store (Credit: Ikea)

Suddenly, a whole host of inanimate ornaments and objects come to life as the house is ridiculed by the rapping rabbit and his pals.

The Ikea Christmas ad blows the John Lewis ad out of the water.

The couple and their little girl then decide to take action to silence the critics once and for all by sprucing up their humble abode with some Ikea furnishings.

One fan said: "I love Edgar the Dragon but Ikea is definitely my favourite Christmas ad so far!"

Others heaped praise on the original rap – Fresh N Clean (Silence The Critics) – that backs the song.

What's your favourite Christmas ad? Tell us on our Facebook page @EntertainmentDailyFix.