Holly Willoughby's fans have commented that she 'looks like she's died' in a promo photo from her Dunelm range.
The This Morning presenter has a homeware range with Dunelm, which includes bedding, cushions and throws.
But a promotional snap from the range has gone viral as many of Holly's fans said it looks like a funeral tribute.
One person shared a snap of the photo from her Dunelm range to Twitter and wrote: "Why does Holly's range at Dunelm look like she died?"
The black-and-white image sees Holly, 38, resting her head on a pillow, with a smile on her face.
Another person replied: "I see what you mean. It looks like it's taken from the obituary page of a newspaper or a funeral home."
A third added: "Gonna get a Holly memorial cushion," while another said: "HAHAHA!!!! Never noticed that before. Hilarious."
Her homeware range is just one project Holly has been working on over the last few years.
Why does Holly's range at Dunelm look like she died?
However, last month, the star reportedly ended her £450,000 deal with Diet Coke to focus on family life.
An insider told The Sun at the time: "Holly is one of the bubbliest personalities on TV, so she was a fitting choice to become the face of a fizzy drink.
"But she’s got so much on her plate, what with This Morning, Dancing on Ice and all her other work commitments, that she felt she needed a break.
"They’ve parted amicably and she’s looking forward to spending more time with her family now she has one less commitment."
Holly has son Harry, nine, daughter Belle, seven, and four-year-old son Chester with her husband Dan Baldwin.
It comes after Holly stepped away from her lifestyle brand Truly in September last year as she was too busy with other work commitments and family life.
In a statement posted to her Instagram at the time, she said: "After much consideration, I have made the decision to step away from Truly.
"To launch a brand needs total dedication and at the moment, with so many other commitments, this is not something I feel I can do without it starting to affect my family time at home."
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