This Morning host Holly Willoughby has stunned her fans by posting a very glamorous photo of her mother Linda.
And it appears good looks run in the family, as the 71-year-old looks absolutely amazing as she poses beachside.
Donning a blue striped swimming costume and straw hat, she could easily pass for decades younger.
Holly, 38, pays tribute to her stunning mother with the caption, "When I grow up I want to be just like this please... #glammam #glamgran #timelessbeauty."
Holly's This Morning stand-in Rochelle Humes agreed with her praises and commented: "Me too."
Dozens of Holly's fans bombarded the comments with complements for both Holly and Linda.
When I grown up I want to be just like this please...
One wrote, "You clearly have great genes so you defo will x"
A second praised, "Your mum is stunning, those genes run in your family, beautiful people."
And a third chimed in with, "Beautiful mamma!!! I think we'd all be completely over the moon if we looked like this when we are grandmothers."
However, many others commented that they initially mistook the photo to be of Holly herself.
One joked, "Oops I thought it was you, hun!"
And a second wrote, "Your mum looks incredible. Thought it was you at first #goodgenes."
This is by no means the first time fans have noticed Holly and Linda's likeness.
Just back in May, Holly posted a snap with Linda on her 71st birthday and fans couldn't resist but compare the two.
Do you think Holly and Linda look alike? Tell us what you think on our Facebook page @EntertainmentDailyFix.