Holly Willoughby will get her own chat show after winning over viewers hosting I'm A Celebrity, TV critic Ian Hyland predicts.
The 37-year-old This Morning presenter is filling in for Ant McPartlin in Australia while Declan Donnelly's long-time on-screen partner continues his break from television to focus on his sobriety.
And Daily Mirror critic Ian says Holly, who is already a firm fans' favourite, should be handed more primetime shows.
If she doesn't land a major primetime chat show after this, I'd be amazed.
He says: "Many viewers weren't sure she'd gel with Dec or have that on-screen chemistry he has with Ant.
"But she's quickly proven them wrong, and ITV has taken notice.
"If she doesn't land a major prime-time chat show after this, I'd be amazed."
Holly is already a regular face on some of the network's biggest shows.
As well as fronting This Morning with Phillip Schofield, the pair host Dancing On Ice, which was revived in January following a four-year break.
She presents ITV Saturday night sports comedy panel show Play To The Whistle and was chosen as the successor to Cilla Black when Surprise Surprise returned in 2015.
Holly is also a regular team captain on ITV2's Celebrity Juice, hosted by Keith Lemon.
Ant McPartlin decided to take an extended break from TV following a drink-drive conviction earlier this year.
He hasn't been seen on TV alongside Dec since Saturday Night Takeaway in the spring.
The pair have hosted I'm A Celebrity... Get Me Out Of Here! since its launch in 2002 and this is the first series Ant has missed.
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