But Holly Willoughby decided to miss last night's I'm A Celebrity launch show.
The This Morning host instead attended the European premiere of Frozen 2 in London.
As viewers were preparing to watch this year's campmates enter the jungle, Holly was snapped arriving at the BFI Southbank cinema.
In stark contrast to the warm Aussie weather she was experiencing this time last year, Holly wrapped up warm to protect herself from the elements.
Holly wore a black knitted roll-neck dress, knee-high boots, black leather gloves and a Marks & Spencer black and white checked coat.
She added some festive sparkle to her ensemble with a couple of diamanté snowflake hair clips and a slick of red lipstick.
Holly later revealed that she had loved the film and shared a picture of herself meeting the film's stars – Anna, Elsa, Olaf and Kristoff.
"Had the best time watching @disneyfrozen. Great music and beautiful story," she said.
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Holly was drafted in to present I'm A Celebrity alongside Declan Donnelly last year while Ant took time out to work on his addiction to prescription pain killers.
Am I the only one missing Holly on I’m A Celeb though?
And viewers admitted that they missed her on the show, with one tweeting: "Am I the only one missing Holly on I’m A Celeb though?"
Ant's return to I'm A Celebrity went down a storm with viewers, with some admitting they were "teary" as he re-joined best pal Dec on screen.
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