Holly Willoughby has beaten Ant McPartlin and Dec Donnelly to bag TV Personality of the Year at the TRIC Awards.
Geordie duo Ant and Dec missed out on the gong to Holly, 38, alongside Celebrity Juice host Keith Lemon.
The pair won the award last year but thanks to her busy year on telly, Holly has received the accolade.
Holly co-hosted last year's I'm A Celebrity... Get Me Out Of Here! alongside Dec for three weeks as Ant took most of the year off to focus on his recovery following his drink-drive arrest and stint in rehab.
She's also just finished a series of Dancing On Ice as well as her regular work on This Morning and Celebrity Juice.
Holly was unable to attend the TRIC Awards on Tuesday afternoon as she was attending her grandmother's funeral.
But she did record a video message for the event.
This Morning's editor Martin Frizell told The Sun: "Holly deserves this award more than ever this year after all her recent success.
"She is a joy to work with and all at This Morning are very proud of her."
Holly deserves this award more than ever this year after all her recent success.
Ant and Dec recently failed to secure a nomination at the Royal Television Society Awards for the first time in nine years.
The beloved Geordie duo have been missed off the list at the upcoming ceremony, which honours the "extraordinary talent evident across the UK’s television".
Instead, The Voice coach Jennifer Hudson, Michael McIntrye, rapper Big Narstie and Mo Gilligan will go head-to-head for the Best Entertainment Performance gong instead.
The pair did bag the Best Presenter award at the National Television Awards in January, though.
However, while many fans were delighted to see the pair win the award, others felt Ant shouldn't be accepting the gong.
But seemingly in response to negative reactions, the stars' joint Twitter account retweeted a breakdown of Ant's telly appearances, explaining to his detractors how he was indeed eligible for NTA recognition.
It said: "To those of you who are hating: Ant McPartlin hosted all 6 of the @BGT audition episodes last year & 3 of the @ITVTakeaway live shows, so he is eligible & they both deserve it."
Ant and Dec will return to TV next month for the new series of Britain's Got Talent.
Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know what you think of this story.