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Holly Willoughby shares adorable childhood pic with her dad

And no that's NOT Simon Cowell..

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She’s one of our favourite TV faces and is always winning over viewers with her bubbly personality.

Known for her hilarious antics on ITV’s This Morning she’s grown to be one of the nation’s sweethearts.

But can you guess who shared this adorable photo of her and her dad?

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It’s presenter Holly Willoughby!

Holly, 36, shared this amazing throwback photo on her Instagram to celebrate her dad’s birthday.

In the snap Papa Willoughby appears to have a VERY strong resemblance to Simon Cowell with his dark hair and blacked out shades.

Holly can be seen wearing a white frilly dress with her blonde curly locks.

She captioned the post: “Happy birthday to my daddy…one of life’s good ones! … love you… 🎂🍾🎈💜.”

Holly shares a very close bond with her dad (Credit: Instagram)

Fans rushed to comment on the photo with one saying: “Lovely pic Holly always treasure the memories ❤️💙.”

Another added: “Oh baby holly is so cute!😍.”

Others were convinced he looked like X Factor boss Simon.

One wrote: “Your pops could definitely pass for Simon Cowell 🙈😂.”

“Looks like Simon Cowell with a moustache,” another said.

A third commented: “Thought that was Simon Cowell carrying you!”

Holly often shares photos of her parents (Credit: FameFlynet)

Her dad has featured on her Instagram a few times recently and fans can’t get enough of him.

Back in May the blonde beauty uploaded a pic from Birmingham NEC during This Morning Live as she posed next to her dad.

She captioned the pic: “Having a fab day at @thismorning @tmliveevent in Birmingham and look whose [sic] here with me!

“Papa Willoughby is on the @everesthomeimprovements #everest stage… talk about worlds collide! #takeyourdadtoworkday #tmlive xxx”

And her followers were shocked at how youthful her dad looked.

One shocked fan wrote: “Your dad is so young!”

“No way is that your dad I thought he was an older brother,” another said.

Fans couldn’t believe Terry’s youthful looks (Credit: Instagram)

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A third added: “He doesn’t look old enough to be your Dad!”

Holly has also given fans a glimpse at her lookalike mum on social media.

And, let’s just say, the ITV morning TV star definitely has good genes.

She wrote: “Me and Mama willoughby are guests at #allroundtomrsbrowns house tonight… xxx.”

The cute photo racked up 29K likes and fans were shocked at her mum’s amazing looks.

One wrote: “Your mum is beautiful.”

Another agreed: “Can see where you get your looks from!”

The mum-of-three recently spoke about how special her mum Lynne is to her.

She revealed that she “still runs everything past” her mum and calls her “a few times” a day.

Holly said: “She’s just everything I’d like to be as a woman and a mum. She’s brilliant, she’s my rock.

“I’d love it if one day my children think the same thing about me.”

Speaking about her mum and dad’s marriage Holly admitted: “My mum and dad have been together for years and years, and they’re a real team.

“My mum instilled in me that importance of family life and being married to somebody who is a real partner.

“From watching her with my dad over the years, I knew that was something I really wanted for myself.”