Holly Willoughby has revealed she’s stepping away from her lifestyle brand Truly as she’s too busy with other work commitments and family life.
The This Morning host, who was preparing to launch the brand this autumn, took to Instagram on Tuesday to reveal the news to her fans.
Holly, 37, explained that she made the decision to step away after trying to juggle all her work commitments started to affect her “family time at home”.
In a statement, Holly wrote: “After much consideration, I have made the decision to step away from Truly.”
She continued: “To launch a brand needs total dedication and at the moment, with so many other commitments, this is not something I feel I can do without it starting to affect my family time at home.
“I wish Truly all the success for the future.”
Holly has three children with TV producer Dan Baldwin, who she met while working with him on the CITV series Ministry Of Mayhem.
The couple have two sons, nine-year-old Harry and three-year-old Chester and daughter Belle, seven.
Truly had been due to launch this autumn. Its website describes its range of goods as “beautiful things that are of the highest quality, surprisingly affordable and designed to make your life easier”.
It was set to cover everything from home and interiors to babies, living, fashion, wellness and travel.
Holly previously told The Guardian the inspiration for Truly came from the recent success of her baby books, and will also feature a charitable arm and discussion forum.
The mum-of-three said: “For me, being a woman, it’s nice to have a space where you can have that honest, open conversation that isn’t too militant or frightening or one-way. It’s going to be very open and welcoming.”
Truly was just one of Holly’s many projects as she also has a range of bedding and furnishings with Dunelm and recently announced she’s become an ambassador for Marks & Spencer.
She is set to jet off to Australia later this year alongside her hubby and kids as she prepares to replace Ant McPartlin on this year’s I’m A Celebrity… Get Me Out Of Here!
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