Blonde bombshell with a love of fashion she may well be, but Holly Willoughby has proved time and again that her interests and concerns in life run far deeper.
And today she is consumed by the same issue as everyone else (should be): the election.
With over two million followers on Instagram alone, the This Morning presenter knows the influence she has over people.
And while the mum of three has not tried to sway people in any particular direction, she has urged everyone to exercise their democratic right (duty).
She wrote this morning: “Good morning, firstly and most importantly, please go and vote today.”
She then went on to reveal where today’s outfit from the show was from – just one of the many reasons we love her.
Earlier this week, Holly wasn’t afraid to wade into a debate on terrorism on This Morning, expressing fears held by many ordinary citizens – that attacks could follow in smaller villages and seaside towns of the UK.
Conversation became heated between her and Sue Hill, a retired Senior Detective for the Met Police, as they discussed whether police officers should be armed.
There are calls for every member of the force to carry a gun after the attack in London Bridge on Saturday.
Holly, who was also joined by co-host Phillip Schofield, said that the eight-minute response in London was incredible, but feared it might not be as quick in other parts of the UK.
The 36-year-old proffered: “We’re in big cities now and we saw that eight minute response at London Bridge which we all know was brilliant. But what about seaside towns, what about towns in the north of England, little villages?
“I mean if somebody, a lone wolf attack somewhere like that – they’re not going to get an eight minute response.”
Sue, however, said: “Absolutely, but remember Holly, you will not have an armed officer on every street. You have to look at a long-term policing strategy.”
Holly still wanted the final say, and replied: “All I’m saying is you could do.”
Sue became frustrated and said: “You can’t Holly. How can you do that? Overnight you saw when you came the amount of training that takes place. 50% of officers do not want to be armed.”
Viewers weighed in on the debate through Twitter.
One called Sue said: “Listening to this stupid woman talking about not having police carry guns grrrr @ITV #thismorning this should be put to a vote!!”,
Another said that it’s a “no brainer” that they should carry guns.
However, others said that they should not be allowed to carry guns.
One said: “Police shouldn’t have to be armed we shouldn’t have to see armed police everywhere. It shouldn’t have to come to this.”
Agreeing with Holly’s worry, another Twitter user pointed out that Cornwall is popular with tourists, and asked how long it would take for police to respond to calls.