Holly Willoughby is known for getting an attack of the giggles while presenting ITV daytime show, This Morning.
It is rare though that she can't stop laughing after making an appalling gaffe.
— Beverly Macca (@BeverlyMacca1) 3 October 2016
She was guilty of it on this occasion though after she mentioned a convicted paedophile on the show and couldn't stop chuckling at her faux pas.
With This Morning celebrating its 28th anniversary, Holly and Phillip Schofield were sharing the fond memories of their viewers.
It all got a little awkward though when Holly read out Fred Talbot's name, along with an affectionate one-liner.
Holly said: "Living in Liverpool, I remember going to the Docks where Fred The Weatherman used to stand on."
Realising her error in recalling the man that indecently assaulted two schoolboys, Holly clammed up, leaving an awkward pause.
Phillip tried to step in to the void but it was too late. Holly had got the giggles and entertainment reporter, Rylan Clark-Neal, who was sat next to them on the sofa, was also chuckling.
Phil thought it was best to recognise the error and said: "This Morning, still as subtle as ever."
The camera then panned out and you can see Rylan giggling as Holly tried to compose herself.
Viewers were, of course, quick to jump on this and took to Twitter to share their amusement.
Fred, the 66-year-old weatherman, was jailed after indecently assaulting two schoolboys while a teacher at Altrincham Grammar School.
He used to present the weather from a floating map in Liverpool's Albert Dock. He was jailed for five years in March 2015.