Holly Willoughby had to apologise after Kenny Goss swore live on air during Wednesday's installment of This Morning.
George Michael's ex-boyfriend spoke to Holly and Phillip Schofield from a video call in Los Angeles, to talk about his life with the late Faith singer.
The 58-year-old opened up about his split from George, who passed in December 2016, and even their drug addiction.
He was talking so much, that he seemed to forget he was on live TV.
Gushing about how he was overwhelmed about being on the show, the Texan-born art dealer recalled a time when he and George were watching This Morning.
"I remember you guys so well..." he said.
"Holy [expletive], we used to watch you guys all the time... Especially you Phillip."
Realising what he had said, he joked: "The Phillip that's now got to say 'Sorry about that'."
Swearing this time of day probably with little kids watching? Really?...
Just moments later, Kenny was talking about George's charity generosity, and said he once gave him "a hardcore lecture about being a lucky [expletive]".
After the conversation had ended, Holly issued an apology: "Sorry for any of the language you might have heard during that.!
Viewers has a field day with what they had heard.
Twitter users flocked to their favourite social media platform to share their disgust, as well amusement over the swearing.
One extremely unhappy viewer wrote: "@ITV @thismorning the language of Kenny Goss has been disgraceful and @Schofe should have picked him up on it more. A Disgrace."
Another annoyed user added: "Swearing this time of day probably with little kids watching? Really?..."
However, some didn't seem to mind at all!
A third wrote: "Kenny Goss on @thismorning - thank you for your candour and your honesty. Don't mind about the swearing, dear..."
Using a laughing emoji, an amused viewer wrote: "@KennyGoss swearing all over the show on #ThisMorning!".
Oh, the curse of live TV!