Holly Willoughby is always wowing us with her gorgeous figure and on-fleek outfits on social media.
But following her recent Instagram posts, concerned fans have been questioning whether the star has lost weight.
While most of her devoted fans gushed over her snaps others were quick to point out her slimmer physique.
One wrote: "Holly not that you needed to but looks although you are losing weight."
"You don't look well, eat some food," another bluntly said.
A third added: "Have you lost weight @hollywilloughby?"
Last year the mum-of-three revealed the reason she'll never talk about her diet and fitness regime.
Holly not that you needed to but looks although you are losing weight.
The TV star admitted that she hates talking about what she eats because she's terrified of contributing to eating disorders.
Holly told Prima Magazine: "I don't want to encourage eating disorders. I try not to focus too much on my appearance.
"As long as I'm being healthy, that's good enough for me. I'm quite active and I try not to let the way I look be the main focus because it's not the important thing."
"I actually avoid talking about my diet and exercise regime because I have interviewed so many people affected by eating disorders and I know that some people in chat rooms can really fixate on other people's diets.
"I just can't contribute to that," she added.
In other news Holly previously slammed rumours that she's expecting her fourth little tot.
The star, who is usually at the centre of pregnancy rumours, was forced to deny being pregnant live on This Morning.
Celebrity Juice host Keith Lemon appeared on the show and asked Holly whether she was expecting.
Holly firmly shouted: "No.
"I get asked that on a daily basis."