Holly Willoughby looked dramatically different as she transformed into Morticia Addams on Celebrity Juice.
The mum of three swapped her usual girl next door style for a rather risqué figure-hugging black dress with a plunging neckline by designer William Wilde, who specialises in latex fashion.
She also covered her blonde bob with a jet black, poker straight wig, completing her unrecognisable transformation!
Holly, 37, was all dressed up as The Addams Family matriarch for the annual Halloween special of Celebrity Juice, which has seen her dress as Harley Quinn, Wonder Woman and Little Red Riding Hood in the past.
And fans LOVED it!
One gushed, “Omg Holly look at those curves amazing stunning,” while another admirer said: “Super super sexy! You look amazing.”
A third wrote, “Omg didn’t recognise you at first,” and a fourth agreed: “Wow, is that you?!”
Another joked: “Is this how u look before the this morning makeup lady’s get their hands on u?”
We doubt it!
Meanwhile, Holly’s fellow panellist, Fearne Cotton, opted to dress up as Uma Thurman’s character, The Bride, from Kill Bill.
She shared a photo to Instagram showing her pulling a few moves in the corridors at the studio.
Her final day on This Morning is Thursday, October 18 before she goes on a half-term break and then heads to Oz.
She’ll be replaced by former The Saturdays singer Rochelle Humes while she’s away, with Rochelle joining Phillip Schofield on the This Morning sofa.
Holly has been drafted in to replace Ant McPartlin on this year’s I’m A Celebrity after he took a break from all work commitments following a drink-drive incident in March.
She said earlier this year: “I couldn’t be more excited to have been asked to stand alongside Dec for the next jungle adventure. I love Ant and want to send him my best wishes and support for a continued recovery.
“These are big shoes, not to fill, but just to keep warm for a little bit. Honestly, I’m a huge fan of I’m a Celebrity and actually feel like I’ve won a competition to go and hang out on my favourite show.”
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