This Morning host Holly Willoughby has shared a pic on Instagram of one of the most extreme makeovers she's every had.
The yummy mummy is always immaculately turned out while presenting the ITV daytime show but she looks a whole lot different here.
You may not associate Holly with being a surfer chick but it seems to be what dominates someone's mind.
Her daughter Belle has been getting creative and has given us a glimpse as to what could be.
Riding on the crest of a wave, with her golden locks blowing freely, Holly seems full of smiles.
Holly was the subject of a flattering portrait by her five-year-old daughter Belle, who painted her in a blue swimming costume on a surf board.
The proud mum, 35, wrote: “Artist Belle – ‘mummy on a surf board’… Adorable.”
This is a far cry from the furore that hit Holly like a huge breaking wave a week or so earlier.
She is usually applauded for wearing affordable outfits on This Morning but it seems that splashing the cash doesn't sit so well.
There's no doubt that Holly has a pretty pay packet for her various TV roles but it seems the moment that she gets a bit flash, it has been slammed by her fans online.
She posted on Instagram a pic of the trainers that her daughter Belle was going to wear to a birthday party on a farm.
Where the problems started for those reading the post was with Holly's caption: "Blue Ivy going to the VMA's... Belle going to a birthday party at the farm! #giuseppezanotti @giuseppezanottidesign"
These top end sneakers were the same as those worn by Beyonce's daughter Blue Ivy to the VMA's.
At £390 a pair, these designer trainers are not your usual footwear for running around a farm in.
It doesn't take much to get the online trolls out from under their bridge and they soon piled in on Holly's post to make their feelings known about the 'show off shoes'.
Though Holly ignores those that leave negative comments on her social media posts, there are some that stand up for her.
One wrote: "Me and my 5 year old love experimenting with fashion, maybe with a smaller budget but hey I earn less.
"@hollywilloughby a girl can never have enough shoes X ignore the trolls"
Another agreed, with a lengthy attack on her trolls: "Can I just say @hollywilloughby works dam hard,
"I always turn my TV on and see her on various programme's and I really admire her work ethic especially juggling motherhood with 3 small children..."
She continued: "It's nobody's buisness what she spends her money on!!! Bitter & jealousy is such an ugly look on a lot of you!
"I'm sure if you worked as hard as she does you would be buying nice things to!!!
@hollywilloughby you enjoy spending that money that you worked so hard for and enjoy every second (sic)"
Imagine the meltdown when Holly posts a pic of the footwear for a posh night out!