Part of the joy of tuning into This Morning each day is to see what Holly Willoughby is wearing.
From pussy-bow blouses and flirty skirts to fitted pants, she's always amazing style inspiration.
If I touch you will it...?
But we were gawping at the gorgeous mum-of-three's get-up for all the wrong reasons when she appeared in a chic navy dress.
The 35-year-old ended up flashing more than she intended as she suffered a fashion fail live on the show.
She got an attack of the dreaded static!
Phil's co-star could be seen trying to push down on the skirt as the friction fought to ride up her legs and give everyone more of a glimpse of her shapely legs than planned!
Forever seeing the humour in things going awry, the game presenter told viewers: “Something’s just happened. My skirt has gone static and keeps riding up.”
With Holly still trying to wrestle control of her outfit, Phil tried to carry on with the show, but couldn't help but giggle at her misdemeanour.
She added: "So, anyway you'll have to just put up with me doing this."
Phil then decided he'd like a slice of the static pie and said to his TV pal: "If I touch you will it...?" - suggesting he would get an electric shock from it.
Static issues aside, it was a lovely dress. And without the juggernaut supply of electricity of a TV studio, it's probably not a clothing nightmare.
The chic creation is from Karen Millen, in case you fancy braving it!
One viewer helpfully suggested a solution to the problem: “#ThisMorning hi Holly put hand cream on then rub your hands over your skirt will take static away X”