Heinz to Home will deliver favourite products directly to the homes of customers.
Bundles of tinned items are going on sale for a tenner, with £3.50 for postage and packing.
The bundles comprise sixteen cans of the range’s most popular and “essential varieties”.
Eight tins of baked beans, four of spaghetti hoops and four of tomato soup are in each package.
That works out at around 63p for each can, which compares favourably to most supermarket pricing.
We know you can’t always get the items you’re looking for at the moment.
Heinz to Home is available from today, Thursday April 9.
Orders can be made at heinztohome.co.uk with the expectation that deliveries will arrive within three days.
‘Directly to you or to someone you care about’
A message on the website reads: “We know you can’t always get the items you’re looking for at the moment.
“And we also understand that people currently have less opportunity to shop.
“So we’ve set up Heinz To Home, an online service that lets you order a bundle of Heinz varieties directly to you or to someone you care about.”
The range of products available for delivery may at some point include Heinz’s iconic tomato ketchup, too.
Free delivery for frontline workers
Furthermore, delivery is free for “frontline workers keeping our country going at the moment”.
The discount applies to NHS workers, emergency services workers, social care workers and those in the Armed Forces.
Anyone with Blue Light Card will receive a unique code for their online shop to ensure the free delivery of their purchases.
Heinz executive Jojo de Noronha commented: “The shop is a first for us, and it comes in response to stories we’ve all heard in the last few weeks.
“Stories about people struggling to access food and basic necessities, where people are understandably upset about how they are going to eat and stay healthy during this pandemic, and about people who need food but can’t access it in any of the usual ways.
“While we continue to work day and night to get our most loved Heinz varieties on shelf, we hope this new initiative will help those who cannot otherwise access our products.”
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