It’s January which means millions of us will be attempting to do Dry January… and increasingly people are partaking in Veganuary, too.
That’s, er, going vegan for the month.
And our High Street favourites are catching onto the popularity of ditching meat and animal-related products.
M & S has just launched Plant Kitchen, a vegan range which features vegan versions of classic dishes.
These include comfort food faves such as Cauliflower Popcorn (£3), Cashew Mac, Lasagne (£3), and sourdough pizza (£3.50).
There are also healthier options such as Green Thai Curry & Jasmine Rice, Mexican Supergrains, and a creamy Mushroom Stroganoff (£3.50).
And now Greggs has just confirmed that is it launching a vegan sausage roll. Instead of sausage meat, the roll’s 96 layers of light and crisp puff pastry is made with a Quorn filling.
Roger Whiteside, chief executive at Greggs, said: “Like many food retailers we have seen increasing demand for vegetarian and vegan products.
“We have been trying to develop a Vegan version of our famous sausage roll for some time now.
“It has not been easy but our taste panel customers all love this one, so we have decided to launch it as our contribution to Veganuary.”
— Greggs (@GreggsOfficial) 2 January 2019
Greggs currently shifts 1.5million sausage rolls per week. With 3.5million vegans currently in the UK there’s a lot more potential custom to be had now.
Will you be giving the vegan version a whirl?
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