The GC is what some might call an over-sharer and she certainly shared a bit too much information on the last episode of her ITVBe show, Diva Forever.
Last night's episode of her latest show saw Gemma Collins scratching and then sniffing her crotch, which left viewers rather revolted.
However, if that wasn't enough, The Only Way Is Essex star then got her stylist, Lucas, to sniff her fingers after she had a good scratch.
Gemma was at her friend Dawn Ward's house and she was lying on the bed complaining that her cheap underwear had given her thrush.
"My vagina is on fire, man. Sorry I've got to air it. I've got to itch it sorry," she told the room.
Lucas, always a saint, then offered to get her some ice, but Gemma didn't think that would help and said: "No I feel like I'm getting an infection.”
Oh my God I cannot believe what I’m witnessing on Gemma Collins. She seriously let him sniff her fingers, nah.
He replied: "It's the yeast, we need some Canesten."
Viewers then took to Twitter to voice their disgust with what they had just witnessed on the ITVBe programme.
My vagina is on fire, man.
One person wrote: "Honest to God right, this new Gemma Collins show is actually vile. Used to think she was funny but she’s literally scratching her vagina on national TV saying it smells of bread and thinks she’s got an infection, I feel violated."
Another added: "Oh my God I cannot believe what I’m witnessing on Gemma Collins. She seriously let him sniff her fingers nah."
A third viewer said: "Can’t believe #gemmacollins has just scratched her vagina and shoved her fingers in someone’s face to sniff! That Lucas definitely doesn’t get paid enough to smell the GC’s bits! #vile."
Honest to god right, this new Gemma Collins show is actually vile. Used to think she was funny but she’s literally scratching her vagina on national tv saying it smells of bread and thinks she’s got an infection, I feel violated.
— Eb (@ebonievans00) 14 August 2019
Oh my god I can not believe what I’m witnessing on Gemma Collins 😭😩😭😩 she serious let him sniff her fingers nah 🤦🏻♀️🤦🏻♀️🤦🏻♀️
— Abs🙃 (@absjohnsonx) 14 August 2019
Just watched Gemma Collins scratch her foof and make poor Lucas smell her fingers. What is life. #DivaForever
— Miranda (@mirandaroo84) 14 August 2019
This is, of course, not the first time viewers have been shocked by something Gemma has done on television.The Dancing on Ice star was criticised by viewers who called her "ignorant and rude" as she repeatedly turned her back on Harry Redknapp, during a recent appearance on The Jonathan Ross Show.
She came on the show and greeted the I'm A Celebrity... Get Me Out of Here! winner as she arrived on set, saying: "Harry, I'm so excited to be here!"
But after sitting down, she turned her body fully away from the former football manager, as she talked to presenter Jonathan.
Even when describing her two days in the I'm A Celeb jungle, the 38-year-old TOWIE star talked over her shoulder to Harry, 72, instead of turning to look at him.
People watching the show weren't very impressed by Gemma's body language towards Harry.
One tweeted: "Cannot stand this talentless woman who is so up herself that she doesn’t even realise how ignorant and rude she is by turning her back on Harry and John."
Another said: "Why does Gemma Collins think it's perfectly polite to sit with her back to Harry Redknapp! He's worth a hundred of her!!"
No matter what you think about Gemma, she's very adept at keeping herself in the limelight.
What do you think of Gemma's antics? Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know what you think