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Thursday 17th October 2019

Gemma Collins fans react with glee to news that she's released a perfume

Eau de Essex

She recently rocked up to London Fashion Week in a pink Rolls-Royce wearing a daring see-through top.

And now former TOWIE star Gemma Collins has announced her latest venture.

The star – who appears in her own Diva Forever reality show – has launched her debut perfume.

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A post shared by Gemma Collins (@gemmacollins1) on

Called Diva Pink, Gemma announced the fragrance was unisex.

She said: "I'm so excited. This is for everyone to enjoy."

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Wow Gem!! I’m running to get mine before they sell out!

In true GC style, she added: "Everyone needs to smell like a diva. Let them smell you before they see you."

Clearly taking the star at her word, a lot of Gemma's followers said they had already bought the scent.

One said: "Wow Gem!! I’m running to get mine before they sell out!"

Another added: "Spray us some GC attitude on.... We NEED."

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A third fan said: "Asked Mum to get this for my birthday, only gotta wait two days. Let's hope she got it or I'm gonna cry."

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A post shared by Gemma Collins (@gemmacollins1) on

Gemma had previously teased her followers with news of the launch, telling them she had a "surprise" for fans.

Earlier in the week, the pink-loving star revealed she had moved to a big house in the country and even revealed that the pad has pink carpets.

Head to our Facebook page @EntertainmentDailyFix and let us know what you think of Gemma's news.