Gemma Collins' brand new series of her show Diva Forever returned to screens last night - but it has divided the nation.
The show follows the Dancing On Ice star's day-to-day life as she manages her boutique, appears on TV shows and enjoys quality time with her on-off boyfriend James 'Arg' Argent.
But even before the first advert break, Gemma was slammed for being "rude" as viewers saw her tell the camera crew she had "too much to do" to film for the show.
She then told them to leave her boutique as she ripped her microphone off.
She told the crew: "Go and have a break now because I've got business stuff to crack on with."
One crew member is heard saying: "Gem, can we do one more thing please?"
Gemma replied: "No. I've just got too much to do.
"I’m the star of this show and if you want the best out of me, you’ll get the best out of me but don’t hurry me up.
"And I should have an assistant on this show that gets me my tea. I shouldn’t be getting my own tea."
As she shut the door, Gemma told the crew: "All the best. Take care guys, see ya."
I should have an assistant on this show that gets me my tea.
Viewers were divided over the show with many calling Gemma's behaviour "rude".
One person said on Twitter: "#DivaForever what an awful individual Gemma Collins is.
"Rude and arrogant with a loud mouth. She thinks she shouldn’t open doors or make her own tea. Who does she think she is. Sadly fame has gone to her head. We live in very sad times."
#DivaForever what an awful individual Gemma Collins is. Rude and arrogant with a loud mouth. She thinks she shouldn’t open doors or make her own tea. Who tf does she think she is. Sadly fame has gone to her head. We live in very sad times
— Angie Flowers (@AngieFl75886065) August 7, 2019
Another wrote: "OMFG!!!!! The GC is so rude and infuriating I didn't think she could get any worse! How wrong was I."
A third tweeted: "How Gemma Collins gets away with talking to people the way she does it beyond me #rude."
— Angie Taylor (@Angelz012) August 7, 2019
Meanwhile, others loved the first episode of the new series.
One person said: "The GC is hilarious!! Love her #DivaForever," while another wrote: "It’s only been on ten mins and I’m howling already I just love @missgemcollins I’m loving this show #DivaForever."
A third added: "I absolutely love @missgemcollins she’s hilarious! I haven’t stopped laughing! I need to be friends with her! #DivaForever."
— Jenna Steel (@JennaSteel4) August 7, 2019
— Tim Foster (@timfoster91) August 7, 2019
— Carly (@lllamaqueen1988) August 8, 2019
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