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Saturday 6th June 2020

Gemma Collins shares unfiltered swimwear snap and urges celebs to stop being "clones"

She says she's sick of fake pics

Gemma Collins has flaunted her curves in an unedited picture, in an attempt to promote body confidence.

The 38-year-old self-proclaimed diva wore a white swimsuit in the snap and declared she wants other celebrities to stop posting filtered and edited pictures.

She said she is tired of seeing fake photos of people who look like "clones" on social media.

Gemma wrote in her post: #ThisBikiniCan go make up free and let the body do the talking. #AD NO FILTER NO EDIT … would you …(sic)".

GC then nominated some of her reality star pals, including Dawn Ward and Chloe Sims, to share their unedited pics.

She continued: "@OntheBeachHolidays is calling all ladies to show #ThisBikiniCan and to get body confident for the summer, so I want to nominate my gorgeous friends to get behind this movement with me and post their most confident swimwear pics @dawnward4 @chloe_simsstarship ....NO FILTER NO EDIT....JUST ME BODY CONFIDENCE lOVING MYSELF..... I'm so bored of all the fakeness on the gram everyone's a clone these days 😝 (sic)".

GC moaned about the fakery on Instagram (Credit:

Read more: Gemma Collins reveals she's been using injections to lose weight

Gemma was sharing her message as part of a new body confidence campaign on social media, called #ThisBikiniCan.

The campaign aims to make people feel good in their beachwear, no matter their shape or size.

It comes after a poll by On The Beach found 33 per cent of women won't swim in the sea or pool on holiday because they don't feel confident in their swimwear.

Gem hasn't been shy when it comes to flaunting her curves lately. She recently shared a snap of her bum in a high rise swimsuit on Instagram.

She confidently told her followers: "People pay to have a butt like mine."

Read more: Gemma Collins looks unrecognisable with brunette hair in throwback

Gemma, who recently lost around two-and-a-half stone, also spoke out about staying motivated with her health and fitness.

She shared a video to Instagram, which showed her jogging along the beach in her swimwear and looking carefree.

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