Gemma Collins will be the new face of Surf washing powder after landing a seven-figure deal, according to reports.
And fans may be breathing a sigh of relief as it means the GC, 40, will take over from Dani Dyer, who was often mocked for her ‘perf with Surf’ adverts.
Gemma Collins is perfect for Surf says a source
The Sun reports that Gemma will take over from Dani and has already filmed her first commercial.
Her deal will officially be announced in the “coming weeks” the newspaper said.
Read more: Gemma Collins reveals weight loss after losing half a stone with a high-fat diet
A source said: “Gemma is the new face of Surf washing powder and it’s the most lucrative deal she has ever signed.
“The money on the table for the gig is well over £1million and includes TV and social media adverts.
“They may be paying Gemma seven figures to come on board but they think the rewards for Surf will be even greater.”
ED! has contacted reps for Gemma for comment.
Everything’s not “perf with Surf”
Dani incurred the wrath of social media users with her now infamous Surf advert.
The catchphrase ‘Perf with Surf’ did not go down well with fans.
Especially as it was repeated on numerous occasions during each advert.
It remains to be seen whether the catchphrase will be retained, or the brand will come up with something new for Gemma.
I Dono why but the advert with dani dyer saying perf with surf makes me uncomfortable
— Clare ☮️ (@clareybroonx) March 29, 2021
https://twitter.com/crsilverr_/status/1374411146942312449
The Surf Ad with Dani Dyer.. extremely annoying 🥱
— Eibhlin Ní Gríofa (@evegriffith74) March 3, 2021
https://twitter.com/georgiacarney_/status/1363919521623457795
How did viewers react to the Dani’s advert?
Over the course of Dani’s tenure as the face of Surf, viewers voiced their opinions on social media.
One viewer said: “I put up with most adverts, but I cannot explain the level of STRESS that I feel when I watch Dani Dyer’s Surf advert.”
Read more: EastEnders: Danny Dyer leaves co-stars gushing as he posts first picture with grandson Santiago
Another fumed: “The Surf ad with Dani Dyer… extremely annoying.”
A third wrote: “I don’t know why but the advert with Dani Dyer saying perf with Surf makes me uncomfortable.”
Finally, a fourth commented: “That Dani Dyer advert is painful to watch.”
However, others loved the advert.
One said: “@Surfy_UKI I always love the Perf with Surf adverts! Dani is so relatable yet funny.”
Another told the star: “@Dani_MasDyer I’ve never seen anything so funny as your perf with Surf advert.”
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