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Gemma Collins finally gives fans an up-close peek at her Simon Cowell look-a-like brother

Do you think he looks like Mr Cowell?

Gemma Collins certainly sent the rumour mill into overdrive this week after posing for a selfie with a ‘mystery man’ in the background. And many fans thought he looked just like Simon Cowell!

TOWIE star Gemma had been standing in a hotel room in the snap and the chap wandering behind her was definitely not her boyfriend and cast mate James ‘Arg’ Argent.

But he definitely wasn’t X Factor mogul Simon either, with GC later confirming: “I can confirm the guy in the picture, the Simon Cowell lookalike, is indeed my brother Russell … he’s up for doing lookalike appearances 😝😝😝 we actually call him Simon lol.”

Read more: Gemma Collins gives Loose Women shocking exclusive on her and Arg

Gemma has now shared a close-up picture of Russell – but fans have been left baffled for a second time, as they think he looks nothing like Simon Cowell!

Captioning the new shot, Gemma said: “Chilling with Simon this evening 😝 @russcollins3461 #brotherandsister.”

Clearly tickled, one replied: “I mean he looks more like Paul Hollywood than Simon Cowell!”

Another wrote: “Don’t know why people think he looks like Simon though, but beaut pic!”

One simply commented with a row of ‘crying with laughter’ emojis.

Gemma’s original post, with Russell wandering in the background, had actually been about body confidence.

The reality star, who is currently abroad and soaking up the sun, was wearing a swimsuit in the picture and urged fans not to compare themselves to others.

She had written: “There’s so much now on Instagram where everyone looks perfect and at 37 you do start to panic looking at perfect looking people all the time, perfect bodies, perfect in every way…

“I’m so un-perfect it’s a joke lol but sometimes you just got to breathe and go this is me this is who I am and love yourself.”

Meanwhile, although back home in the UK, Gemma’s boyfriend Arg also embraced his body this week by stripping off for ITV’s charity show The Real Full Monty, raising awareness of men’s cancer.

Arg had previously expressed his concerns about going naked alongside other buff stars, including choreographer Ashley Banjo, but bravely went ahead with it to honour his late-grandfather, who had died from prostate cancer.

Once the show was over, Gemma Instagrammed a snap of herself and Arg.

Read more: Gemma Collins branded a “disgrace” for standing up Celebs Go Dating suitor

She gushed: “So PROUD of you tonight #realfullmontylive you’re always gorgeous to me no matter what and don’t like to see you so insecure about your body you must never be insecure and always own who you are all different it’s what’s in your heart that always counts.”

What do you make of Gemma’s lookalike brother? Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know what you think!


Natasha Rigler
Freelance Writer