She's usually hailed as one of the most stylish stars on our TV screens, with viewers excited about her This Morning fashion looks, but Holly Willoughby's latest has been labelled "frumpy" by some fans.
Hosting the second day of This Morning Live in Birmingham, Holly donned a floral Lily And Lionel midi dress teamed with LK Bennett shoes – and posted the shot to Instagram.
Crediting her stylist Angie Smith for pulling together the look, Holly was excited to meet viewers and said in her caption: "See you all soon!"
However, the star's outfit choice wasn't met with the gushing praise that's usually heaped on her.
While some said she looked "stunning" and "sexy as ever", others didn't hold back.
"I have to say that I've disliked most of her outfits lately," one vented. "Whoever is the stylist needs to move on, they're ageing this beautiful young lady."
"Not a good choice today… oops!" chastised another.
"Who is dressing you. For god sake @thismorning stop with these old dresses, I know its daytime TV but Holly is not 68 years of age [sic]," another said.
I've disliked most of her outfits lately. Whoever is the stylist needs to move on, they're ageing this beautiful young lady.
"Your looking a bit frumpy these days! Your a young woman dress like one [sic]," another ranted.
Read more: Katie Price "secretly hates" TV queen Holly
The comments were in stark contrast to those posted after Holly shared a picture of the beautiful floor-length blue Maria Lucia Hohan dress she wore to the TV BAFTAs.
One fan commented: "You can do no wrong with dress choices ever [heart eye emoji]!"
The backlash comes after Ent Daily reported that the first day of This Morning Live was hit by technical problems.
Viewers complained about the quality of the sound during a live link to Holly and her co-host Phillip Schofield, with one tweeting: "Sack the sound guy!"
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