Emma Willis announces first clothing collection with Next

Her new project involves something completely different

Fans have been left gutted after learning that the ‘big news’ Emma Willis teased earlier this week is not about Big Brother returning!

Instead, the 42-year-old presenter revealed she has launched her own clothing line with Next.

Emma shared her excitement about her new fashion venture with her Instagram followers today (28 February).

And while she got heaps of positive feedback from fans, some couldn’t help voicing their disappointment that she didn’t have good news about the axed reality show!

She is going into the fashion business (Credit: Grant Buchanan /

Emma wrote in an Instagram post: “For the past year we’ve been beavering away on a secret little project and today @nextofficial and I can let the cat out the bag! 🤣 Never in a million years did I ever think I’d have my own collection but Next have held my hand and let me do it. Our goal was classic pieces, for all ages, that you can mix and match. I hope you like it… 😘#EmmaWillisCollection #WhatYouWearinWillis.”

One of her fan’s commented: “It’s not that I’m not happy for you (congrats 🤗) it’s just that I thought it was going to be Big Brother news 😪 .”

Another added: “That’s fantastic Emma,but I was hoping your big announcement was you back with big brother 👍😁😍☹️.”

A third wrote: “Love this and congrats, I’m a little sad not BB but congratulations,” while a fourth lamented: “Great news for you, think we were all hoping it was BigBro news 😥.”

Many of Emma’s followers assumed she was hinting that Big Brother would make a return when she posted about having some “news” to share earlier this week.

View this post on Instagram

Got some news to share with you on Thursday, this is my happy face 😜

A post shared by Emma Willis (@emmawillisofficial) on

Read more: EastEnders fans go wild over Janine Butcher return to Walford

Last year, it was announced that BB and CBB were being taken off air after 18 years.

Emma, who has presented both shows since 2013, voiced her upset at the decision.

The mum-of-three, who also hosts The Voice, told Fabulous magazine that she was “angry” and “sad” about the news.

Read more: Gemma Collins ‘snubbed’ from TOWIE pal Billie Faiers’ wedding

Would you like to see Big Brother return to the screen like Emma?

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