Emma Bunton has launched a brand new range of eco-friendly nappies, but her fans can’t stop moaning.
The Spice Girl has started a company called Kit & Kin, which features a whole range of environmentally-friendly products.
However, the singer has been posting adverts on Twitter and Instagram so much, that her fans are becoming increasingly annoyed.
One fan took to social media, and said: “Emma Bunton just tweeted about nappies… *unfollow*”
Another added: “I love Emma Bunton but I despair each time she tweets about nappies.”
In another photo of nappy sacks from the Kit & Kin range, one user said: “Annoying that this page keeps posting Kit & Kin”.
Another said: “I follow Baby Spice, not this.”
The 41-year-old singer has ignored all of the comments, and continues to proudly advertise the brand.
The star, whose partner is ex-boy band singer Jade Jones, recently celebrated her 19-year-anniversary with her man.
They got together in 1998 and share kids Beau Lee Jones, nine, and Tate Lee Jones, six, together.
Emma posted a gushing tribute to her partner, calling him her “partner in crime”, her “best friend” and “lover”.
She’s right, that is definitely “#truelove”.