Eamonn Holmes has appeared to mock Richard Madeley for his fake tan on today's Good Morning Britain.
During Wednesday's This Morning, Eamonn appeared to make a joke about Richard's tan as his wife Ruth Langsford asked what his favourite beauty tip is.
Eamonn replied: "Drink plenty of water and don’t use false tan to excess. That’s what I’d say," as the studio erupted into laughter.
He added: "Some people," before shaking his head as Ruth moved on with the show.
Viewers were amused by Eamonn's quip and shared their thoughts on Twitter.
One person said: "Eamonn throwing shade over Richard Madeley's fake tan."
— Helen Kelly (@HD39) 10 April 2019
Another wrote: "Eamonn Holmes dragging Richard Madley over his fake tan!"
Eamonn throwing shade over Richard Madeley's fake tan.
Eamonn Holmes dragging Richard Madley over his fake tan! 🍊🙈😂 #ThisMorning
— Georgie 🔆🐾🎶 (@GW_78) 10 April 2019
It comes after Richard spoke about his tan during today's Good Morning Britain.
He said: "It's looking a bit orange today. It can only be make-up I think?
"There is a tan underneath it. Sorry everybody if it's a bit pumpkin-like! I'll take it down. I'll wash it off."
Viewers were quick to jokingly mock Richard over his tan.
Many people compared Richard's fake bake efforts to that of President Donald Trump, who of course hasn't been seen without a spray tan in decades.
One Twitter user wrote: "Richard Madeley with his quiff & (fake) tan is starting to look like Donald Trump!" and another joked: "#richardmadeley is a funny shade of Trump this Morning."
#GMB Richard Madeley with his quiff & (fake) tan
is starting to look like Donald Trump!
— Rascally (@blobbypal) 10 April 2019
— Anne Dinning (@AnneDinning) 10 April 2019
Many even critiqued his fake-tanning technique. Some pointed out that Richard seemed to have forgotten to spray his ears, as they appeared multiple shades lighter than his bronzed face.
A user complained the close-ups of Richard were 'cruel' writing: "Stop showing Richard in profile, it is cruelly exposing his fake tan with his white ear," and a second claimed: "Richard's ear is 10 shades paler than the rest of his face."
— Steve B (@SteveB2Notts) 10 April 2019
Richards ear is 10 shades paler than the rest of his face 🤣🤣 #gmb
— Backtothe90's (@Rise_and_grind7) 10 April 2019
What do you think of Richard Madeley's tan? Let us know what you think on our Facebook page @EntertainmentDailyFix.