Eamonn Holmes says he and Ruth Langsford have reached "cult status" because of their workload.
The 59-year-old TV presenter admits that he and his 58-year-old co-host - who have been married for nine years - have had to make sacrifices so they could begin fronting This Morning on Sunday, but they enjoy being recognised for their hard work.
Eamonn told the Daily Mirror newspaper: "Sometimes, you reach a complimentary status where they start calling you a cult.
"Well, I think that's what they are calling me...
"We are privileged to be offered work, and I can't believe that I'm still relevant, being in the business nearly 40 years.
I miss my mum. But that's a sacrifice.
Adding that This Morning on Sunday had potential to become two hours long like it is on a weekday if the fans want it to, Eamonn said he has to "run family life" in between his workload.
"It's difficult. I know the first 10 weeks of the year I can't go back to Belfast, and that grinds on me - I miss my mum. But that's a sacrifice.
"I apologise to anyone who is sick of looking at me and Ruth on TV."
This month, the power couple began hosting ITV's This Morning on Sunday - a weekend version of the weekly brunch-time show, which they already host on Fridays.
The couple also present Channel 5 shows Do The Right Thing and How the Other Half Lives.
Ruth regularly anchors Loose Women, and Eamonn hosts a daily, three-hour radio show.
The couple - who are on air for up to 17 hours a week - are also constantly in demand for panel shows.
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