Deborah James smiling in hospital room on Lorraine

Deborah James celebrates latest achievement following her pleas

Reflected on her latest campaigning success

Dame Deborah James has celebrated her latest campaigning success on Instagram.

Health advocate Deborah has urged supermarket brands to highlight bowel cancer symptoms on the packaging of toilet rolls.

She hopes this might ensure people are more aware of crucial signs in order to catch any cancer early on.

And now it seems the 40-year-old mum-of-two has achieved her aim after Andrex indicated that will happen.

Deborah James appears on Embarrassing Bodies
Bowel Babe Deborah James shared latest news on Instagram (Credit:

Deborah James latest

Brave Deborah is currently receiving end-of-life hospice care at home.

She shared her news in her most recent Instagram Stories posts, her first on the social media platform for a few days.

Deborah re-shared an upload from Andrex which hailed her campaigning efforts.

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Alongside a pic of Deborah, the post read: “Thank you @Bowelbabe for the brilliant work you are doing to raise awareness of bowel cancer.”

And Deborah’s other post highlighted how Andrex will be rolling out the important message.

Her caption read: “28 million packs! Coming soon! Puppy we are embracing the poo.”

An Instagram Story post about Deborah James
Andrex hails Deborah James on Instagram (Credit: Instagram)

What Andrex are doing

According to reports, Andrex has teamed up with Bowel Cancer UK to put the information on packaging.

Furthermore, it aims for bowel cancer symptoms to appear on all of their packaging within the next year.

Additionally, there will be a QR code on the packs. That code will redirect people to Bowel Cancer UK’s website for further information.

An Instagram Story post about Deborah James
Deborah James expresses her delight with the latest developments (Credit: Instagram)

Meanwhile, Dan Howell, managing director of manufacturers Kimberly-Clark, said: “We’re incredibly honoured to partner with Bowel Cancer UK in helping to raise awareness of the disease through our Andrex brand.

Bowel cancer is the fourth most common cancer in the UK with the second highest mortality rate.

“Bowel cancer is the fourth most common cancer in the UK with the second highest mortality rate.

“Our announcement today is just the start of our work with the charity, and we’re committed to making it an ongoing partnership.”

View this post on Instagram

A post shared by Deborah James (@bowelbabe)

Deborah says ‘hardest goodbye’ to her brother

In addition, Deborah revealed earlier this week she has insisted her brother Ben continue with his holiday plans, despite her condition.

According to reports, she told him and his fiancée Ashley they should not cancel their trip.

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“He’s off on holiday to the US. I have told him they have to go, they’ve planned the trip for ages. I also told him he must not come back, under any circumstances,” Deborah said.

Speaking ahead of their farewell, she added: “He says he’ll come home. It’ll be horrible saying goodbye to him. I can’t really think about it right now.”

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