David Beckham
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David Beckham to crack Hollywood with new media business Studio 99

He spoke of "exciting times ahead"

Former footballer David Beckham looks set to crack Hollywood with the launch of a new creative media venture.

According to a report in Variety, the ex-Manchester United and Real Madrid star, 44, is at the helm of a newly formed content business.

Studio 99, the website reported, will develop formats including documentaries and TV shows on sports, travel, fashion and other subjects.

David Beckham
He announced the launch on Instagram (Credit: Oscar Gonzalez/WENN.com)

Read more: Victoria and David Beckham ‘install a razor wire fence at their Cotswolds mansion’

David told the publication that creating his own studio felt like a “natural next step” since his other business, an independent management company, has been producing content for partners.

Studio 99 has already signed a development deal to co-produce a documentary series with Uninterrupted, the media firm co-founded by US basketball legend LeBron James and business partner Maverick Carter.

David explained to Variety: “I have always enjoyed creating content of all kinds and working on set with creative people.

“It’s amazing to see what guys that I admire so much, like LeBron and Maverick, have achieved. It’s inspired me to see what’s possible in my world.

“It’s just very cool to be working with friends and meeting so many new people who are doing great things and want create exciting new projects with us.”

Announcing the news for his 57 million Instagram followers, he wrote: “Really exciting times ahead!”

David Beckham
He played for Manchester United for more than 10 years (Credit: firo Sportphoto/ Jürgen Fromme/picture-alliance/Cover Images)

Earlier today (July 10), David stepped away from his busy work commitments to share a loving message for his daughter Harper on her eighth birthday.

The dad-of-four uploaded a selfie of him and Harper standing in a field, the youngster giving the camera a toothy grin. In another pic, Harper is planting a big kiss on her dad’s cheek.

David wrote alongside the snaps: “What more can daddy say other than I love you so much little girl and please stop growing up…

“Happy Birthday to my pretty lady… Your smile melts all our hearts ♥️ #HarperSeven ♥️ @victoriabeckham @brooklynbeckham @romeobeckham @cruzbeckham.”

Read more: Victoria and David Beckham share loved-up photo at Glastonbury

It follows 20th anniversary celebrations with his Spice Girls singer wife Victoria.

The couple enjoy a private tour of France’s historic Château de Versailles, with Victoria sharing a string of romantic pics from the lavish date on her Instagram.

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Nancy Brown
Associate Editor