The John Lewis Christmas advert has become as much of a festive staple as pigs in blankets and boxes of Quality Street.
Once the new commercial drops, it’s time to step the preparations up a gear.
Last year’s sentimental offering – Man In The Moon – had us all in tears, but it looks like this year it’s all about celebrating the joy of the season.
Yes! We have got our mitts on what MUST be a little teaser of 2016’s ad – and we are excited from the tips of our fingers to our woolly toes.
Bring on the rest of it – NOW!!!!
Last week the Internet went into meltdown after a Christmas advert marked up as John Lewis and more *John Lewis* than you could imagine appeared online.
It had it all. Adorable cartoons? Check. Lilting acoustic music? Check. A storyline that will hit you in the feels? Check. Christmassy? Check.
Except it WASN’T the John Lewis advert.
Instead it came from media studies student Nick’s A-level coursework. Our coursework definitely didn’t look as polished as this…
Answering a few questions about the video on his YouTube, Nick says that he made the video alongside an essay on how successful John Lewis’s marketing campaign has become.
“As far as I remember I think it got full marks,” he revealed, and we couldn’t agree more with the result.
It doesn’t look like a last-minute job at all to us, but Nick wrote: “The actual production took about two weeks including rendering. It was a very rushed piece, I’ve left it till the last month to do it.”
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Nick says that he wasn’t going to upload the video because “I’m fairly critical of my work”, but we’re sure glad he did.
Speaking on Good Morning Britain, Nick admitted the moving video only cost him a few snacks, while John Lewis have reportedly shelled out a staggering £7-8m on the advert.
When asked by hosts Ben Shephard and Kate Garraway what grade he got, Nick smiled: “The video got full marks, but not sure about the essay!”
“I’ve always been a fan of John Lewis adverts and when we think of Christmas, we think of John Lewis,” added the student.
Questioned whether the high street favourite have got in touch with him, Nick simply replied: “No, they haven’t, no.”
We wouldn’t be surprised if John Lewis starts knocking down his door pretty soon, however…
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The creative animation has now reached over 450,000 people and viewers took to social media to express their love for the detailed one minute 25 second YouTube clip.
The John Lewis advert has become a major part of the festive season over the years, from Monty the penguin to last year’s Man on the Moon.