The airline is reportedly cancelling some flights to Milan while merging others together because of "reduced demand due to the continuing coronavirus issue", a spokesperson quoted by The Sun revealed.
A statement on the company's website informed customers: "We continue to operate to and from Italy, and can reassure our customers that we are continuing to monitor the situation closely.
"However, we recognise the increased uncertainty in some areas in northern Italy may be causing our customers [concern] and have therefore introduced flexible rebooking options for customers booked to travel to/from some northern Italian airports."
The UK government, meanwhile, is advising Brits not to visit destinations on a list of towns in northern Italy, except in cases of "essential travel".
On its website, a statement reads: "The [Foreign and Commonwealth Office] advise against all but essential travel to 10 small towns in Lombardy (Codogno, Castiglione d'Adda, Casalpusterlengo, Fombio, Maleo, Somaglia, Bertonico, Terranova dei Passerini, Castelgerundo and San Fiorano) and one in Veneto (Vo' Euganeo), which have been isolated by the Italian authorities due to an ongoing outbreak of coronavirus (COVID-19).
We are continuing to monitor the situation closely.
According to BBC News, over 400 people have so far been infected with coronavirus in Italy, 12 of whom have died.
The publication also reported that the flu-like virus is now spreading faster in countries outside China, the original epicentre of the outbreak.
It follows reports that a number of schools in the UK have either had to close or been forced to send pupils and staff home in a bid to control the spread of coronavirus, which it is feared could kill as many as half a million people in the UK.
Since then, it has emerged that the school attended by Prince George and Princess Charlotte, eldest children of the Duke and Duchess of Cambridge, is at the centre of a coronavirus scare.
Several pupils at the royal children's private school, Thomas's in Battersea, have been sent home due to fears of the virus following trips to northern Italy.
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