When the BBC lost the Great British Bake Off to Channel 4, they indicated that they had no plans of taking it on with a new show.
It seems that the baking gloves are now off though, as Auntie Beeb has changed its mind.
The Sun has reported that there have been discussions at the BBC to produce a 'direct competitor' to Paul Hollywood's Bake Off on Channel 4.
My very personal view is that it peaked with Nadiya Hussain
The rival will not be similar in nature though.
It is thought that Mary Berry, Sue Perkins and Mel Giedroyc will not be involved in any head-to-head show.
A source told The Sun: “Launching their own version of the show has long been rumoured since Channel 4 swooped in on Bake Off.
“But things have picked up pace in the last few weeks.
"Very high-level discussions have happened where a BBC version of a cookery or baking show that would directly compete with Paul and Channel 4 has been seriously talked about.”
New BBC Trust chairman David Clementi had previously ruled out doing a copycat programme.
He had said: “My personal opinion is they need to find a different format.
“My very personal view is that it peaked with Nadiya Hussain.
"That’s a very personal view, not the BBC’s and good luck to Channel 4.”
Channel 4 paid a massive £75 million for Bake Off and it seems that they will now have to face fierce competition.
This has been tempered a little though by an announcement by the BBC.
A spokeswoman for BBC Studios said: “The nature of TV production means there are always lots of creative ideas in development but until ideas are commissioned we don’t comment on them.
"Nothing has been commissioned yet.”
Let's hope it does so we can have the Great British Bun Fight during the summer.