uncle ben's rice
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Uncle Ben’s rice to change name and branding after accusations of racial stereotyping

Brits up in arms about the rebrand

Uncle Ben’s rice will change its name and branding after the company that makes it was accused of racial stereotyping.

Parent company Mars has revealed Uncle Ben’s will change its name to Ben’s Original.

The current packaging features fictional character Uncle Ben.

The name was first used in 1946 as a reference to an African-American rice farmer from Texas.

Uncle Ben’s rice packets are changing (Credit: Cover Images)

However, the image on the rice packets features “a beloved Chicago chef and waiter named Frank Brown”, Mars said.

When will new Uncle Ben’s rice packets appear in store?

New packets will be in stores such as Tesco and Sainsbury’s next year as part of Mars’ efforts to address concerns the old logo is racist.

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Mars Food president Fiona Dawson said: “We listened to our associates and our customers and the time is right to make meaningful changes across society.

“When you are making these changes, you are not going to please everyone. But it’s about doing the right thing, not the easy thing.”

However Brits have take to Twitter to blast the change as “ridiculous” and said the move was nothing more than a “publicity stunt”.

uncle ben's rice
From next year, Uncle Ben’s will become Ben’s Original (Credit: Mars)

Brits react to Uncle Ben’s news

“This is getting ridiculous now! So what do we call the Black Country or black cabs or even Blackpool? Can anyone explain this?” one tweeted.

Another said: “Really? No more Uncle Ben’s rice. I mean, come on.”

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“Good grief, what a worthless publicity stunt,” slammed another.

I don’t see how #UncleBens rice is racist at all,” said another.

So long Uncle Ben. Another victim of the ‘woke’ generation. I for one will miss you.

Good grief! Uncle Bens rice name changed to Bens Original after ‘racial bias’ and ‘backlash’,” another tweeted.

“So long Uncle Ben. Another victim of the ‘woke’ generation. I for one will miss you,” said another.

uncle ben's rice
The rice packets will soon be changing (Credit: Mars)

New initiatives to support the rebrand

Mars has also revealed a number of new initiatives to support the rebrand.

It’s planning to invest $ 2million in culinary scholarships for aspiring black chefs.

Another $2.5m will be ploughed into nutritional and education programs for students in Greenville, Mississippi – the majority African-American city where the rice brand has been produced for more than 40 years.

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