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Sunday 31st May 2020

Shoppers go wild as Sainsbury’s sells mince pie ice cream in time for Christmas

It's available in stores now!

You can now buy mince pie flavoured ice cream for Christmas this year.

Sainsbury's is selling own brand Taste the Difference ice cream which tastes of one of the world's favourite treats during the festive period.

Instagram page Newfoodsuk shared a snap of the ice cream tub and shoppers have gone wild.

Read more: You can buy Baileys-infused chocolate Brussel sprouts for Christmas

The post was captioned: "@sainsburys food finds."

One person commented: "Mince pie ice cream!!!!"

Another said: "I need that!" while a third added: "Oh my..."

Last month, we revealed that Marks & Spencer is selling mince pie flavoured yoghurts.

Müllerlight has also launched two other limited edition flavours for the festive season - Irish coffee and gin and tonic.

Michael Inpong, chief marketing officer at Müller, said: "With the constant shifting consumer behaviour, we need to find smart ways to grow the brand and drive category growth.

"We've already strengthened the core with a new and improved recipe, and we're launching two new limited editions, Müllerlight Irish Coffee Flavour Yoghurt and Müllerlight Mince Pie Flavour Yoghurt.

We’ve already strengthened the core with a new and improved recipe.

"Gin is the UK's favourite spirit, and now people can enjoy the taste in a yoghurt that is also fat free, high in protein and contains 0% added sugar."

Meanwhile, ahead of the festive period, Morrisons is selling a mince pie flavoured sandwich.

Morrisons new Mince Pie flavoured sandwich (Credit: Morrisons)

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It is part of Morrisons Meal Deal, which includes Food to Go mains, snacks and drinks for £3.50.

The supermarket is also offering a Yorkshire pudding wrap, which is filled with turkey, pork, sage and onion stuffing, cranberry sauce, sweet cured bacon, fresh spinach and mayo.

Do you like the sound of mince pie flavoured ice cream? Leave us a comment on our Facebook page @EntertainmentDailyFix and let us know.