piers Morgan tea

Piers Morgan accuses Yorkshire Tea of ‘ruining everything’ as it unveils new Toast & Jam tea

He's said it's "revolting"

Piers Morgan has ripped into tea makers Yorkshire Tea and accused the firm of “ruining everything”.

His outburst came as the brand launched a new tea – a “Breakfasty Toast & Jam brew” that “tastes like jam on toast”.

“Yorkshire Tea have ruined everything,” Piers blasted as a result of trying the new launch.

piers Morgan tea
Piers Morgan isn’t happy about a new Yorkshire Tea launch (Credit: ITV)

What did Piers Morgan say about the new tea?

“My favourite tea makers, I only drink Yorkshire Gold tea these days, released a new brew and it’s one of those things where you think, who asked for this?” he continued.

“The brand has made a toast and jam brew, a black tea with the subtle taste of toast crumbs and jam,” he said.

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“It comes in a revolting box,” he added, of the pink packaging, which actually looks pretty cute.

Yorkshire Tea’s Tea Innovation Manager Kate Halloran said: “Toast & Jam is a lip-smacking smattering of toasty, jammy loveliness.

We hope you love it as much as we do.

“Perfect for mornings, it is a strong breakfast blend with all of the loveliness of jam on toast without the crumbs! We wanted to create a tea that will send people into their day with a spring in their step and a smile in their soul.

“This new brew has been a long time in the making and I absolutely can’t wait for everyone to try it. We hope you love it as much as we do.”

piers Morgan tea
The new tea is best served with a splash of milk and comes in a pretty pink box (Credit: Yorkshire Tea)

‘Absolutely revolting’

However, GMB host Piers really isn’t a fan, declaring that “Kate may not be very long for this job”.

He said he sipped the tea by accident and it “tasted like somebody who was heavily perfumed”.

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He said: “I thought, oh my god, what’s that disgusting smell. It’s absolutely revolting and I can’t believe Yorkshire Tea have done this to me.

“It’s revolting, it’s like putting perfume into a tea, it’s revolting,” he said.

Tea lovers, however, seem pretty excited to try it.

“I’m so up for it,” said one fan on Instagram.

piers Morgan tea
It looks like the perfect breakfast accompaniment (Credit: Yorkshire Tea)

“Craving them already,” said another.

“Deffo going to purchase. I’m intrigued,” another declared.

Where can I buy it?

Yorkshire Tea’s new Toast & Jam tea will be on sale in Asda from tomorrow (September 24).

It costs £2.29 for 40 bags and, the makers say, it’s best served with a splash of milk.

Will you be trying it? Tell us on our Facebook page @EntertainmentDailyFix.