M&S Percy pig

M&S reveals it’s launching a ‘perfectly pink’ Percy Pig Swiss Roll and it’s out this week

OMG get in our bellies!

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Percy Pig fans will be over the moon to hear M&S is launching yet another product inspired by the famous pig-shaped jelly sweet.

Yes, hot on the heels of the Percymas Pies and the Percy Pig Mini Bites comes yet more delicious pig-themed news.

And, this time, we have to admit, we’re pretty excited to tuck in.

Yes, come the middle of this week, you’ll be able to get your hands on a Percy Pig Swiss Roll.

Percy Pig Swiss roll cut on a chopping board
The Percy Pig Swiss Roll goes on sale this week (Credit: M&S)

What did M&S say about the launch?

A rep for M&S told Entertainment Daily it’s “everything you could want” from a cake.

And, after one look at the pictures, we have to say that we wholeheartedly agree.

A pink fluffy sponge is rolled with Percy-flavoured buttercream and studded with chewy fruit jelly pieces.

Read more: Two new Dairy Milk bars launch in the UK

It’s even sprinkled with edible pink glitter for that extra-special festive touch.

An M&S rep revealed: “Perhaps you want to try a slice of Percy’s perfectly pink, swirly whirly Percy Pig Swiss Roll?

Offering you everything you could want from a sweet cake treat, but with Percy’s unmistakable twist of all things pink and delicious.

“Offering you everything you could want from a sweet cake treat, but with Percy’s unmistakable twist of all things pink and delicious.

“Pink fluffy sponge, filled with Percy Pig-flavoured buttercream and chewy fruit jelly pieces, it’s even got a bit of pink edible glitter sprinkled on top for that added bit of M&S magic.”

Packet of Percy Pig sweets
Is there nothing the famous little piggy can’t turn his hand to? (Credit: Ocado)

‘Mary Berry, eat your heart out!’

The rep added: “This unique take on a classic sponge is mouth-watering to eat as it comes, but also makes a great base layer for perhaps a show-stopping trifle or pudding, should you want to wow the family with your Percy creations this winter.

Read more: Home Bargains is launching a festive Candy Cane Gin Liqueur

“Stay tuned for more recipe inspiration from Percy very soon – Mary Berry, eat your heart out!”

You’ll be able to pick up the Percy Pig Swiss Roll in store from the middle of this week.

It’ll cost £1.50.

Percy Pig mini bites stacked up
Percy Pig Mini Bites are also out soon (Credit: Instagram/SweetReviewsUK)

More Percy goodies

While you’re there, don’t miss the new Percy Pig Mini Bites.

ED! brought you news of their launch last week, and they’ll be available as part of M&S’s two for £4 Mini Bites deal.

Head to our Facebook page @EntertainmentDailyFix and tell us if you’ll be trying the new cake.