Supermarket chain Iceland has launched unicorn-shaped potato pieces.
Created by McCain - famous for its chips - the product will be sold in-store and online 'exclusively at Iceland' from October 16.
The morsels, similar to McCain's already popular smiley face-shaped product, are being targeted at kids who want a fun accompaniment to their dinners.
A 454g bag will cost just £1 for and contains mash potato encased with a crispy coating.
They can be cooked from frozen.
The Unicorns are cheaper than the McCain Smiles, which cost 19p more at £1.19 for the same sized 454g bag online at Iceland.
It's not the only unicorn-shaped product Iceland sells.
Bernard Matthews has made turkey pieces shaped into the legendary creatures.
The meaty, breaded treats cost £2 per 420g bag.
Elsewhere, discount supermarket chain Aldi is selling a Cuthbert the Caterpillar cake to rival the iconic Colin the Caterpillar cake.
The original Colin cake was launched in 1990 and has become a go-to for parties.
Sainsbury's previously unveiled a caterpillar cake called Wiggles for £6 while Tesco sells Curly the Caterpillar for £6.
Now, Aldi is offering Cuthbert the Caterpillar for just £4.99.
The chocolate sponge cake is rolled up with chocolate buttercream and surrounded by a solid chocolate shell.
He has a white chocolate face with smarties placed along his body as well as white chocolate shoes.