Holly uploaded her daily #HWstyle shot to Instagram just before 10am.
And comments on the post quickly gathered pace.
Holly revealed she was wearing a shirt by one of her favourite designers, And Other Stories.
She wore the sheer white Ruffle Collar Silk Shirt costing £95.
The button-up blouse featured a ruffled mandarin collar, gathered puff sleeves and cinched wrist cuffs.
She teamed it with a flowing floral skirt from Label/Mix at Next.
It costs £109.
"Morning Tuesday... see you on @thismorning at 10am. Skirt by @labelmix and shirt by @andotherstories," she said, adding the pink flower emoji.
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Some of Holly's followers loved the look.
"Looking very pretty in this outfit Holly, so beautiful," said one fan.
"Stunning," said another.
"Love the look," another posted.
"What a gorgeous skirt!" exclaimed another.
"Beautiful outfit!" said another.
"Gorgeous – love a floral!" another commented.
"Gorgeous skirt, might have to get myself one," said another.
"I love your shirt," another confirmed.
"You are so stylish!" said another.
However, not everyone agreed.
Some said it was an "older look".
Looking very pretty in this outfit Holly, so beautiful.
Others said it was "awful", while one compared the star to a rather famous fictional nanny.
"I think it's an older look on Holly," said one follower.
"Very dreary Holly," said another.
"Mary Poppins!" another exclaimed.
"Erm it's a no-no Holly, very grandma look," said another.
"Sorry, don't like the skirt," said one a little more politely.
"Sack the stylist!" another insisted. "Who dresses gorgeous Holly Willoughby in a frumpy style?"
Holly's look was put together by her long-term stylist Angie Smith, who has worked with the star for years.
Last week Holly looked stunning as she fronted the show during the heatwave wearing a gorgeous white dress.
The only complaint from viewers was that the summery frock was a one-off and they couldn't steal her style.
Be quick if you want Holly's floral skirt and blouse combo, it'll no doubt fly off the shelves!
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