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Sunday 12th July 2020

Cadbury hits back at claims £45 Christmas selection box is a 'rip off'

It does contain 26 chocolate bars…

Cadbury has released a giant Christmas selection box featuring 26 chocolate bars and weighing in at 2.1kg.

The limited-edition Ultimate Selection Box is on sale now and costs £45.

Inside you'll find treats including Dairy Milk, Dairy Milk Crunchie, Dairy Milk Tiffin, Crunchie, Double Decker, Fruit & Nut, Whole Nut, Wispa, Curly Wurly, Freddo Caramel and a Chomp.

Cadbury's Ultimate Selection Box is most certainly a whopper (Credit: Cadbury)

Cadbury said: "Probably the world's biggest selection box, the Cadbury Ultimate Selection Box is ideal for sharing, containing 26 chocolate bars and weighing over 2 kilos."

It added: "Best of luck fitting this under the tree."

Read more: Mum charges her family £40 a head for Christmas dinner

However, while it may appear to be a chocoholic's dream, fans have labelled the product a "rip off".

"It'd be cheaper to buy all the chocolates separately & make the box yourself," said one shopper.

It'd be cheaper to buy all the chocolates separately & make the box yourself.

Another added: "Could make it myself for £25 and even have chocolate left over to do a smaller one."

A Cadbury spokesperson responded to the comments, hitting back at the "rip off" claims.

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They said: "This year's Cadbury Ultimate Selection Box is a chocolate lover's dream, not only including 26 of our most loved bars, but also two children's tickets to the home of Cadbury chocolate – Cadbury World in Bournville."

They added: "These tickets retail at £12.85 each, so we think at £45 the Ultimate Selection Box is great value for money and a fantastic festive gift to share with family and friends this Christmas."

Some backed the chocolate giant, though, and said it was a fair price for the sweet treats and the day out tickets.

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