Kit Kat connoisseurs can’t wait to give their chocolate-covered wafers a serious upgrade when the online shop for the luxury Kit Kat Chocolatory range launches next month.
Nestlé hopes the popular snack will prove to be must-have stocking filler this Christmas following its bespoke makeover, which means customers will be able to order from 1,500 possible different flavours.
Upmarket ingredient choices include dried rose petals, shortbread and cocoa nibs – and Kit Kat fans can also choose an option to coat the fingers in ruby chocolate
Special edition flavours also include gin and tonic, Eton mess, Cherry Bakewell, marmalade, Earl Grey and whisky & ginger.
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New Kit Kat Chocolatory flavours now at selected @johnlewisandpartners stores! Flavours: billionaires treasure, springtime in japan, jewels of the east and gin and tonic 😍 I’ve just tried the billionaires treasure and it’s so so good! The Kit Kat is filled with thickkkk caramel, and has shortbread pieces on the back of the bar!! The quality of the bar is amazing! Thank you to @kitkatchocolatoryuki for sending these out to me 😍😁🙂 #gifted #kitkat #new #newfood #newproduct #newfoods #foodpic #likelike #followers #instafood #instagood #instadaily #caramel #chocolate #ukfood #foodreviews
This posh craft Kit Kat may not be one you want to scoff down with a quick cuppa, however. An eight-fingered, custom-made 150g is expected to cost £14, with the special edition bars priced from £7.50.
It is expected that customers will be able to ‘create their own break’ by choosing from four types of chocolate and 14 ingredients to build their own Kit Kat.
Budding chocolatiers will also be able personalise the packaging for their handmade order’s delivery.
The Kit Kat Chocolatory is also available at selected retailers, including some John Lewis stores.
Going by reactions on social media, people can’t wait to get stuck in.
“They look yummy and we can’t wait to give them a try!” tweeted one impressed potential customer.
“All looking very exciting!” added another.
Another user enthused: “Say whhaaaaaat?? Don’t mind if I do…”
Kit Kat boutiques with the Chocolatory name are already popular in Japan, where they are associated with good luck – especially for students sitting exams. “Kitto katsu” sounds very similar to the translation for ‘You will surely win’ in Japanese.
Unconventional Kit Kat flavours among the 300 available in Japan include green tea, wasabi, purple sweet potato, sake, melon and even ‘cough medicine’.
Introducing the ‘Inspired by Best of British’ range… 🇬🇧 pic.twitter.com/J74kOrITVN
— KitKat Chocolatory (@KKChocolatory) October 9, 2019
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